“Have you come with the solution OR Are you part of the problem.”
–An example of nudge theory on placard kept at worktable of GM, Kakri.
Have seen this placard number of times on my GM Sir’s table. Still, can’t get enough of it. It fascinates me every time.
And what best way to deal with a fascination than write about it!
So the post. Read on.
How Google applied choice architecture and nudging to improve health of its employees?
Google had twelve-inch plates in their cafeteria. To minimise wastage of food, they did following two things:
(i) They added nine-inch plates alongwith the previous twelve-inch one.
(ii) They put up posters and placed informational cards on cafeteria table that read ‘According to a research, people who eat in a smaller plate consume fewer calories’
The result of this simple nudge was surprisingly positive.
After a week, total consumption dropped by 5 percent, but waste — the amount of food thrown away uneaten — fell by 18 percent.
This is an example of how employees can be positively reinforced to behave in a particular way.That too without forcing them.
We’re influenced by countless small signals that nudge us in one direction or another.Organizations make decisions about how to structure their work spaces, teams, and processes to nudge employees and other stakeholders to behave in a way that contributes towards attainment of organisational goal.
